Duchamp pointed out that the "fine art" game was a capitalist scam (imposed by critics, academics and other gatekeepers) designed to artificially limit supply and pump up demand in a target market of wealthy art collectors who might as well be speculating in pork belly futures. How good is the art? Who cares? The quality of the art doesn't matter. If it did, art forgery wouldn't be a crime. What counts is the artist's genuine signature! If your signature sells, your work is ergo art, not matter how shitty it is. Hell, a big name artist could sign a toilet and turn it into art! If it sold, the critics wouldn't object. To prove this point, Duchamp signed his name to a toilet. It sold. The critics applauded. Checkmate.
Having proved his point, Duchamp got bored of the art game and spent the rest of his life playing chess.
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